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New Brand Planning :: Creating an Exceptional Dried Fruit Brand

Updated: Jul 15

New Open | 開張輔導案例                                                                                         Photo | New Open

 

Recently, New Open took on a new project where the client sought assistance in sourcing dried fruit products. This journey into the world of dried fruits has been eye-opening, challenging many of our initial perceptions. Kaichang swiftly helped the client carve out a distinct market segment.


獨特烘乾技術,保持鮮果美觀酥脆且營養最大化

This dried fruit factory is the only one in Taiwan that holds five major certifications for food research, manufacturing, and OEM services:

1. Organic Processing Certification

2. HALAL Certification

3. ISO22000 Certification

4. HACCP Certification

5. ISO14067 Certification


In addition to fresh dried fruits, the factory has developed a variety of unique products such as herbal teas, fruit teas, fruit stew packages, spice packs, rice seasoning, foot bath packages, meal replacement packages, fruit powders, and vegetable powders. With over ten years of experience in custom R&D, the factory serves as a strong support for its clients.


The factory carefully selects high-quality small farm produce, fruits, vegetables, and herbs from all over Taiwan. Through meticulous design, the dried fruits are transformed into beautiful works of art, retaining their color, texture, crispness, and nutritional value. Some products have even been chosen as state banquet gifts, representing Taiwan to international guests. In the market, the factory is known as the "LV of Taiwan's dried fruit industry."



The founder's vision is to develop "affordable, natural, and healthy dietary fiber-rich meals that are kind to life and the planet." The entire production line is vegan, ensuring that every product is natural, healthy, and environmentally friendly.

Our products have received numerous international and domestic awards year after year:


2020: Mixed Dried Fruits won the ITQI Superior Taste Award - 2 Stars in Belgium

2021: Purple Rhythm Orchid Tea won the ITQI Superior Taste Award - 3 Stars in Belgium

2021: Three Meals in Three Days won the Taoyuan Gold Award

2022: LOHAS LV Gift Box won the Taoyuan Gold Award

2022: Passed the Taoyuan City Gold Award Marketing Guidance Project "Gold Forward X Gift Upgrade"

2022: Passed the "2022 Urban-Rural Characteristic Industry Development Promotion Plan - OTOP Internationalization Guidance"

2023: Passed the Council of Agriculture's "Cloud Generation Digital Transformation Plan"



Under New Open guidance, our clients are highly satisfied with our carefully selected products. Through this factory visit, we gained an in-depth understanding of the health benefits of dried fruits. Rich in phytonutrients and dietary fiber, dried fruits offer significant health advantages. While typical dried fruits often become dry and hard, scraping the tongue, this factory's unique roasting technique not only preserves the nutritional content to the greatest extent but also maintains the optimal taste and texture. Their products, such as watermelon, orange, guava, and pineapple, retain their original colors and offer a surprising crunch, akin to the texture of biscuits, leaving everyone in awe.


With New Open support, we anticipate our clients will soon introduce these high-quality products to the market, offering consumers healthier and tastier choices. Kaichang will continue to strive for brand innovation, ensuring product excellence and identifying market differentiators to make your brand more competitive.


- **Brand Optimization**

- **Entrepreneurship Guidance**

- **Store Opening Consulting**

- **Brand Management**

- **Brand Planning and Operations**


New Open helps you open with great success!

 

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